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How to Write for the Web
Taken from:
Concise, SCANNABLE, and Objective: How to Write for the Web by John Morkes and Jakob Nielsen
Writing for the Web: Guidelines
Evaluation:
· The strength of your argumentation and the plausibility of your thesis!
· The selection and presentation of information and proof for your arguments.
· The implementation of your argument and the necessary information in a web-adequate way.
· Using the resources of the web: links, interactivity and intermediality when adequate.
How to Write for the Web:
· Conventional Guidelines for Good Writing:
o Information has to be carefully organized (topic sentence, one thought paragraphs, precise language).
o Credibility: Citation, using reliant sources, plausibility
o It is important for a writer to know the audience
· Web-specific Guidelines:
o Scannability (bulleted items, highlighting, paragraphs, headlines, dividers)
o Short Texts
o Objectivity
o Clarity
o Down-to-earth language
o Hypertext
o Well-organized sites that make information easy to find
o Summaries, abstracts, keywords, conclusions upfront (i.e. inverted pyramid style)
o Pictures and Graphs to complement the writing
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